Living the life: elons new heater for this year cold winter

Wednesday, January 24, 2024

elons new heater for this year cold winter

The new Google Analytics

Our next-generation measurement solution, Google Analytics 4, is replacing Universal Analytics. On July 1, 2023, Universal Analytics properties will stop processing new hits. Read our latest blog post to learn more about the Universal Analytics turn down.

In preparation for the year ahead, we encourage you to complete your move to Google Analytics 4 as soon as possible. Now's the time to ensure that your setup is complete, in order to build historical data and continuity in Google Analytics 4. Please reach to your Google Analytics account administrators to fully complete your Google Analytics 4 setup.

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Google Analytics 4 represents a fundamentally better Analytics experience that is reliable for the future:

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It enables you to see holistic user journeys across your websites and apps

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It uses Google's unique machine learning to automatically surface insights and predict new ones

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It is built to adapt to a changing ecosystem so your measurement can remain intact and privacy-safe into the future.

For more information on how to complete your setup with Google Analytics 4 you can check out our in-depth migration guide.

See you online,

The Google Analytics Team

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